Us online dating industry

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These days, online dating makes it easier than ever to find your "lid." While dominated by big name, mass audience sites, like and e Harmony, a growing number of niche sites are finding success targeting singles looking for something very specific.

Of course there are sites aimed at specific religious or ethnic groups, but there are also those who aim to match couples with very specific interests.

Sounds like cupid is doing quite bit better than OK.

The online dating and matchmaking industry grew 2.3 percent between 20, with 2.8 percent more growth expected annually through 2016, according to IBISWorld.

As dating sites and apps like Tinder and eharmony continue to grow in popularity, many of the companies behind them are finding it difficult to compete in the saturated market and to attract investors. Like bunnies, dating apps have shown a knack for proliferation.

Disapproval has gotten especially rare among now spend more time on dating apps than they do on the sites themselves.Yet for all their growth, the companies have staggeringly different ideas of how American daters can find their match — and how to best serve different generations.With the industry expected to grow by another 0 million every year through 2019, analysts say the dating game is increasingly becoming a battle of the ages, with both sides hoping their age-based gambles yield the most profit from those looking for love.And by 2018, more than 80 percent of the population will own a smartphone up from 46 percent in 2012, according to IBISWorld.Finding singles online was never easy but Mate4took a revolutionary step in online dating and made dating available to all with 100% free dating service.” Both companies are dominant forces in America’s .2 billion online-dating industry, which in the last few years has quickly become a bedrock of the American love life.

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