But not everyone who hopes to find a mate online is falling blissfully in love.
There have been a rash of complaints against online dating sites, according to the Better Business Bureau.
"It can be discouraging." "Online dating is different from shopping for other kinds of things like a sweater," said Margot Gilman, a money editor at Consumer Reports. With dating, the sweater has to like you back." Even though so many customers report frustrations with the site, a surprising 44 percent of respondents who tried online dating say they have entered a serious long-term relationship or have gotten married thanks to dating online services.
"I was about to give up online dating completely, and then I got a message from Brian," said Emsley.
The non-profit organization has been around since 1936, and typically reviews consumer satisfaction with products and services, but now it wants to know about dating apps, and how satisfied customers appear to be. First, consumers hate online dating with a passion, even more than tech support services, which are notoriously poor performers.
Many haven't been on the dating scene for decades and, feeling lonely and vulnerable, turn to their nearest computer for help.
What they find is a plethora of online dating sites that promise romance, true love and fun.
(Tinder was second with a 52 rating.) Reader scores were evaluated by a number of factors, including messaging and search features, privacy settings, the ease of use and sign-up process, as well as quality and quantity of matches.
Controversial dating site Ashley Madison had the worst reader score at 37.
It's very common for online daters to end up dissatisfied with their results.